Chinese Beauty Brand · Generative Engine Optimization (GEO)
Getting the brand recommended in AI assistants such as DeepSeek, Doubao, Kimi and ChatGPT — brand mention rate on core category questions rose from 8% to 46%.
The Challenge
More and more shoppers ask AI directly — "best serum for sensitive skin", "affordable sunscreen" — yet the brand barely appeared in mainstream LLM answers, and when it did, product information was often outdated or wrong.
The Solution
A six-week on-site FDE engagement: we built an AI visibility tracker that queries major LLMs daily and measures mention rate, rank and sentiment; structured the brand’s authoritative knowledge (ingredients, efficacy, test reports) and published it through structured data, FAQs, llms.txt and trusted content channels; and reviewed the content strategy every week.
The Results
Within three months the brand mention rate on core category questions rose from 8% to 46%, factual errors about products in AI answers dropped sharply, and traffic and inquiries from AI channels kept growing.
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